Ambition01 Contact02 Email us
Independent wine import
& distribution
Norway · Sweden

Wines with
somewhere to go.

Independent wine importing and distribution across selected European markets. We move a small, deliberate portfolio from the people who grow it to the people who pour it.

Talk to us
A stone archway opening onto rows of vines running down into a wide European valley.
FIG. 01The view from the cellar door

01 — The ambition

We look for wines with character, provenance and a reason to exist.

Not the biggest names or the loudest labels — the growers whose work would be missed if it disappeared. A short list, chosen well, over a long one chosen by committee. Everything we import has to earn its place, and stay there.

Rows of vines curving over rolling hills in the early morning light, a chapel on the far ridge.
Morning over the rows.Fig. 02 — In the vineyard

Crush Diet is a joke we committed to. The wine is entirely serious.

01 What we believe

Provenance over prestige, every time. If a wine can't tell you where it's from, it isn't for us.

02 Where we operate

Sourcing across France, Italy, Spain and Germany; distributing into Norway and Sweden.

03 What we import

Independent, family-scale producers — organic and low-intervention where it matters, never as a slogan.

04 Who we work with

Sommeliers, buyers and restaurateurs who care where a wine comes from and why it tastes the way it does.

A ripening cluster of dark grapes on the vine under a turning, cloud-heavy sky.
FIG. 03Ripening, under a turning sky
Bunches of black and green grapes hanging from a pergola above a grassy vineyard row.
FIG. 04A good year, overhead
An old gnarled vine heavy with green grapes, a Romanesque brick church rising behind it.
FIG. 05Old vine, older church

"We're not trying to import everything — only the wines we'd be annoyed not to have on our own table."

— The founders, Crush Diet
A single vine row leading the eye toward a mountain ridge under a dramatic, sunlit sky.
Where the mountains do the work.Fig. 06 — Altitude & light
02 — Contact

Let's find you something good.

Office

Crush Diet AS Tjernåslia 24B 1397 Nesøya, Norway

Markets

Norway Sweden